adriatica.net Group continues the integration of business procedures 06. 11. 2008.

The board of adriatica.net Group has at the beginning of this year decided to initiate the “Tourism Croatia 2008” project, through which a progressive integration of operational procedures on the markets of Croatia, Slovenia, Serbia and Germany has been realised.

The first in the line of processes of the Tourism project was the integration of the operational procedures of adriatica.net and Kompas Ltd Poreč into the business procedures of Atlas JSC, which was being carried out in the last months, with the aim of consolidating business activities of adriatica.net Group in the Republic of Croatia. At the same time, integration processes are also being carried out on other markets of operation, which will ultimately make Kompas Ltd the main business exponent in Slovenia, Jolly Travel in Serbia and ID Riva Tours in Germany.

The integration project will in the forthcoming period also include a strategic modernisation of business units, aimed at optimising the business procedures, as well as achieving maximum working efficiency and results. The said processes are a direct consequence of recognising the economic currents that have been detected at the beginning of this year. Despite the looming economic crisis, and thanks to the well-timed reaction, the adriatica.net Group managed to significantly enlarge its share in the ever-stagnating market.

Having in mind the constant growth of the company and a continuous expansion on numerous markets, the realisation of the said processes will result in financial consolidation and optimisation of business processes that will in the nearest future contribute to greater efficiency in reaching business goals set, in spite of the economic crisis.

adriatica.net Group developed from the www.adriatica.net online travel agency. First major enlargement happened in 2004, when the agency took over Atlas Airtours, one of the first tour operators in Croatia.

The expansion continued in 2005, when the company entered German, Dutch and Slovenian markets by taking over ID Riva Tours Gmbh, Odisej and Ilirika Turizem travel agencies. A further step towards enlargement of the Group had been made in 2006, when ATLAS Travel Agency and Kompas JSC, present at more than 26 markets, became members of adriatica.net Group.

Jolly Travel, Serbia’s leading tour operator, joined the Group in 2007.

All additional information required can be obtained at tel. +385 (0)1 6387 780, +385 (0)91 2638 011, and e-mail: kristijan.grzetic@adriatica.net (contact person: Kristijan Gržetić)