adriatica.net Group initiates the business integration process 01. 10. 2008.

Strategic acquisitions of Kompas JSC in Slovenia and Atlas JSC in Croatia in the last two years made adriatica.net Group the leading south-east European company in the tourist sector. Following the aforementioned acquisitions, the Group’s board has initiated a restructuring process with the aim to consolidate business activities and create an optimal management structure.

The first step of the said process happened in the beginning of 2007, with the unification of business processes of Croatia’s biggest tour operator, Atlas Airtours, Ilirika Turizam retail chain and adriatica.net’s on-line sales department.

Considering all different types of sales channels, as well as the wide range of regular and new guests and passengers, adriatica.net Group and Unior Ltd will with this contract, i.e. business cooperation, achieve results to the benefit of both sides, but also all users and clients of adriatica.net Group.

The next step in the integration process was announced in the beginning of the running year through regional integration on key markets level, Slovenia and Croatia. The main exponent of operational business in the Republic of Croatia is Atlas JSC, a company with the longest tradition in the Group and one of the strongest brands on the market. On the other hand, consolidation on the Slovenian market relies on Kompas JSC, the company with the strongest brand and longest tradition on the Slovenian market.

It is expected that Atlas JSC will treble its business volume through this integration and significantly boost the company’s efficiency and levels of profit.

The said processes will greatly simplify the Group’s structure, which until now comprised of 53 firms in 30 countries.

adriatica.net Group developed from the www.adriatica.net online travel agency. First major enlargement happened in 2004, when the agency took over Atlas Airtours, one of the first tour operators in Croatia.

The expansion continued in 2005, when the company entered German, Dutch and Slovenian markets by taking over ID Riva Tours Gmbh, Odisej and Ilirika Turizem travel agencies. A further step towards enlargement of the Group had been made in 2006, when ATLAS Travel Agency and Kompas JSC, present at more than 26 markets, became members of adriatica.net Group.

Jolly Travel, Serbia’s leading tour operator, joined the Group in 2007.

Further information is available through following telephone numbers: 01 2415 601, 091 2638 011, and e-mail address: kristijan.grzetic@adriatica.net (contact person Kristijan Gržetić)