Adriatica.net Group: SIXT RENT-A-CAR FRANCHISE INTEGRATED IN ATLAS d.d. BUSINESS OPERATIONS 14. 05. 2008.

Atlas d.d., a member of adriatica.net Group, has become Sixt’s franchise agent for the Republic of Croatia and Republic of Bosnia-Herzegovina. The Group is thus continuing the policy of assigning to Atlas d.d. all adriatica.net Group’s tourist activities in Croatia.

In accordance with the franchise provisions and as an adriatica.net Group member, Atlas d.d. Company has decided to take over Sixt’s franchise and assume all of its operations.

Such a business decision aims at consolidating and simplifying business operations and integrating them in Atlas d.d.

All the preliminary works have been undertaken in order to assume the franchise and rent-a-car business operations within the shortest possible period, while keeping the whole of the existing infrastructure, employees, selling points, partners and market.

This will additionally strengthen the financial and personnel aspects of the rent-a-car business, simplify the procurement procedure and pave the way for further growth in the field of long-term leasing.

Despite of its short presence in Croatian market (it started in early 2002 with a motor fleet of less than 100 vehicles), in 2007 it recorded the highest number of rentals and the annual revenue of over HRK 50 million. In the process, it has formed the largest motor fleet of over 1,200 vehicles in the peak season, its aggregate value reaching around HRK 200 million. Today, SIXT is the number one rent-a-car company in Croatia, with a market share of over 30 percent. It has 13 offices in Croatia and Bosnia-Herzegovina.

SIXT is strategic partner, or exclusive or preferred partner to a large number of renowned European companies such as Lufthansa, Hilton, Starwood, Shell, E-on, Siemens, Bosch, Roland Berger…

In Croatia, SIXT is cooperating with some of the leading companies in the market, such as Hrvatski Telekom, Dukat, Zagrebačka Banka, Lidl, Kaufland, HAK, Saipem, Jadranski Luksuzni Hoteli, OMV, Strabag, Dalmacijacement, Avaya and many others.

Based on its plans and growth potential, it is anticipated that SIXT’s market share will reach approx. 50 percent in the next five years, with a fleet of over 2,500 vehicles.

adriatica.net Group has evolved from www.adriatica.net online tourist agency founded in 2000 by the Group’s CEO Marko Vojković. The first major expansion occurred in 2004, when the Group took over Atlas Airtours, one of the first tour operators in Croatia. The expansion continued in 2005, when the Group entered German, Dutch and Slovenian markets by taking over ID Riva Tours GmbH, Odisej, Ilirika Turizem and Adriagate companies. A further step forward was made in 2006, when ATLAS Travel Agency and Kompas d.d., with shares in over 26 markets, became parts of adriatica.net Group. The leading Serbian tour operator Jolly Travel and Sixt’s rent-a-car franchise in Croatia and Bosnia-Herzegovina joined adriatica.net Group in 2007. The Group has potentials for further expansion, because it keeps identifying opportunities for growth in numerous segments.

All additional information can be obtained at phone numbers 01 2415 601, 091 2638 011 and on e-mail address: kristijan.grzetic@adriatica.net (contact: Kristijan Gržetić)