adriatica.net Group was founded in 2000 as a small online tourist agency.
Today it is the leading tourism business qualified for destination management
in the whole Adriatic region and covers the whole spectrum of travel and
tourism services in five main categories: incoming business; tour operators;
organisation of corporate travel, meetings, incentives, conferences and events
(MICE); retail network; and online business.
STRATEGY The Group’s strategy is based on Croatia’s appeal as a destination and revealing all its charms and beauty, to both Croatian and foreign visitors. We are designing a mosaic for all seasons through our wide range of products and services. Moreover, we are creating a unique mosaic of Croatia as a brand, reflecting its rich heritage, its crossroads position, its natural beauties and its future. This is mosaic adriatica.
The Group has defined three pillars for its business strategy, based on destination, market focus and channel: Atlas, as the leading Croatian DMC, your Adriatic Host; Kompas, as the region’s major international player, your Adriatic Ambassador; and adriatica.net, as the leading web portal for future explorers, your Adriatic Navigator.