Letter of the president of the Board

In the field of leisure travel adriatica.net Group has over the last period established its leadership position and demonstrated an excellent strategy in delivering sustainable growth. From adriatica.net, a small online travel agency that offered private accommodation in Croatia, it has developed into adriatica.net Group, a leading company in the travel industry of Southeast Europe, while at the same time crossing the boundaries and exploring new possibilities and thus developing a proper framework for interesting new opportunities.

Today our business performs strongly, whether it is online travel services or package tours. The Group’s tourism division covers the entire travel chain - from bookings and organisation to flights and accommodation in a number of states across Europe, through Group’s tour operators placing and selling products in different distribution channels, either our own retail network, independent travel agents or online travel services of the Group.

Many of the world leading tour operators and travel agencies have chosen adriatica.net Group as their incoming agent partner in various European countries, which is an additional confirmation of our quality. At the end of 2007 adriatica.net Group employed over 1300 people, thus ensuring first class services to over 1.8 million customers in 26 countries of the world, with the turnover over 400 million euro.

Our final goal is to create an efficient and flexible organization providing an added value service to our customers and ensuring long-term competitive advantage.

Our strategy has remained the same - we continue to build our position as the leading travel company in the region and we set up the new standards of success, with a strong presence in the global tourist industry. We offer both specialist and mainstream products and we are able to cater to a wide range of customers and find the perfect solution for all their needs.

Inexhaustible enthusiasm of our people is the foundation of our success, and we can be satisfied only when the job is superbly done. The passion and commitment of our colleagues helps us with producing innovative solutions. The satisfaction of our customers and partners is our ultimate success.

Strategy and values

Our main objective is to become the regional leader in the European international travel business in Central and Eastern Europe in 5 main business areas: incoming operations, tour operating business (Region + CEE), Corporate (Travel Management and MICE), retail network and online travel services.

We have brought together different segments of tourist business and instructed them to fully use their competitive and comparative advantages for the well-being of the Group future.